Affect Change Case Study From WordPress to Wow


Affect Change is a purpose-driven platform built to inspire through visual storytelling and cultural impact. Their previous site was limited by WordPress constraints, lacking fluidity and immersive engagement. We reimagined their digital presence using React.js and a modern bento-grid aesthetic — layering in motion, interactivity, and visual soul. They approached us for a sleek, UX-forward website that reflected their identity, built brand trust, and acted as a future-ready platform for growth.



Project Goals
- Elevate performance and design with a headless React build.
- Use animation and layout to amplify brand storytelling.
- Introduce seamless video and content transitions without slowing UX.
What We Did
- Rebuilt the site in React.js for faster load times, smoother animations, and full design control.
- Applied parallax motion and image layering to give the site a dynamic, immersive feel.
- Crafted a bento-grid layout to balance editorial depth with modern modularity
- Integrated background visuals to carry brand narratives without relying on text-heavy sections
- Built a clean pop-up framework for lead capture and key updates.
Hero Section
- Designed a hero section with toggle-enabled video that plays or pauses with user navigation — creating a cinematic first impression without performance lag
- Animated the logo for impact and brand memorability.
Results
"The difference between good and great is the last 5%." This project was a masterclass in detail — every shadow, scroll behavior, and transition crafted for elegance and emotion. Affect Change now leads with experience, not just content.
Impact. Proven.


Jason Neubauer
Founder of Affect Change


Sarita Gonzalez
Founder HorseHub. VP of Sheridan Lumber


Juanita Carmet
CEO of Fashion Brand Strategist
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