Horse Hub Case Study - Elevating Equestrian Luxury Online

Deliverables:UX/UI Design, Brand DNA Book, Logo Design, Business Plan, Revenue Roadmap, Content Creation, SEO, Google Shopping, Fashion Sourcing, Price Strategy, Brand Management, Ongoing Design Support

Platforms:Shopify (Custom-Designed), Mobile Responsive, Web2

Horse Hub Case Study - Elevating Equestrian Luxury Online

Horse Hub is a luxury e-commerce and lifestyle platform tailored for the modern equestrian. Blending digital commerce with elevated storytelling, we partnered with the founders from day one — shaping the brand from identity to execution. They came to us wanting a modern, UX-friendly website that  showcased their values, boosted trust, and served as  a flexible, future-proof digital hub.

IndustryLuxury E-commerce, Equestrian Lifestyle, Digital Retail

LocationUSA

Project Goals

Build a premium digital storefront for equestrian apparel and accessories
Define and document the full brand foundation: voice, visuals, vision
Improve search visibility via SEO and Google Shopping
Prepare a revenue-ready roadmap to guide launch and long-term sales

What We Did

Wireframing & UX Strategy We mapped intuitive customer journeys focused on discovery, conversion, and education. The result: frictionless flow, elegant hierarchy, and a foundation built for scale.

Color & Typography We curated a rich visual language — deep navy, soft neutrals, and warm equestrian browns — paired with modern type for clarity and sophistication. Designed for beauty, built for function.

Brand DNA & Logo From mission pillars to tone of voice, we authored the full Brand DNA Book. The custom logo strikes a balance: timeless equestrian heritage meets digital-age polish.

Business & Growth Strategy We developed a 5-year revenue roadmap, mapping out sales channels, launch phases, and growth tactics including white label, wholesale, trunk shows, and strategic brand partnerships.

Content & SEO Every product page and category section was keyword-mapped and written for both humans and algorithms. Clean structure, sharp headlines, and optimized tags delivered both visibility and voice.

Ongoing Support

We continued to consult post-launch — refining content, updating visuals, and maintaining brand consistency across touchpoints.

Results

A luxury-first digital platform that feels modern, sells intuitively, and reflects the brand's elegance across every click.

Impact. Proven.

“Very few teams can create something that looks beautiful and functions perfectly at the same time, but that’s exactly what DigiDzign does. DigiDzign isn’t just an agency—it’s the agency. The only stop and the last stop. They make every project extraordinary and ensure no detail is overlooked. If you want a team that delivers innovation, impact, and experiences people can’t stop talking about, DigiDzign is the one to call. Trust me, working with them isn’t just a good choice—it’s the right one.”

Jason Neubauer

Founder of Affect Change

Absolutely thrilled with the work from DigiDzign! From the very beginning, they took our ideas and ran with them, transforming our concepts into something extraordinary. The process was incredibly smooth — they made it so easy to collaborate, and their responsiveness made communication a breeze. We were amazed at how quickly they turned our ideas into a reality, without sacrificing any of the quality or detail. The level of precision they put into every aspect of the design was truly impressive. It’s clear they are passionate about delivering perfection and ensuring that every little nuance is just right. The final result exceeded all of our expectations. If you're looking for a team that truly listens, brings your vision to life with extreme attention to detail, and delivers a quick turnaround, DigiDzign is the way to go. Highly recommend!

Sarita Gonzalez

Founder HorseHub. VP of Sheridan Lumber

“Working with Digidzign and its owner, Asmaa, has been an outstanding experience. Their expertise in digital marketing ensures effective, timely solutions customized to meet each client’s unique needs. Asmaa’s industry knowledge and genuine dedication to her clients’ success, combined with her friendly and approachable demeanor, make collaboration enjoyable and effortless. The team consistently stays ahead of market trends and technologies, providing innovative strategies that have significantly enhanced my digital presence and marketing success. I highly recommend DigiDzigns to anyone looking to elevate their brand and achieve measurable business growth!”